Strategy
Western & Oriental previously pursued a strategy of sector consolidation through acquisitions and strong organic growth. This has resulted in core brands in both the Tour Operating and Events Divisions. The Directors are now looking to invest in marketing and highly qualified individuals in order to seek organic growth through its principal brands.
Mission statement
Western & Oriental plc is an acknowledged market leader in the UK specialist luxury travel sector. The business is comprised of W&O Travel, the Group's tour operating division offering a specialist, personal service for premium, tailor made holidays around the world and W&O Events, the conference and event's division providing worldwide conference and incentive travel.
To our employees
Western & Oriental provides a secure place of work where the skills and talents of all employees are recognised, appreciated and rewarded. Our employees will be given the opportunity to grow and thrive in the organisation and be provided with the ability to participate in the ownership of the Group.
To our customers
We value and respect our customers and strive to understand their needs in order for us to provide them with the highest levels of product offering, expertise and service, meet their expectations and their travel requirements. Our aim is to bring our customers the best possible experience and establish a loyal and long-lasting relationship. to enable us to provide the highest levels of product knowledge and service to meet their travel requirements and expectations. We also want to ensure that our customers always feel valued and that we offer them the best possible experience.
To our investors
We will endeavour to provide investors with a good return on their investments and make all shareholders, however large or small, feel involved in the business through regular communications. We will also offer our investors value-added benefits and make each one feel a valued customer in their own right.